NorthWest Biotherapeutics Inc (NWBO): Some of the implications of this thread...

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NorthWest Biotherapeutics Inc (NWBO)

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Re: betweenthelines post# 4504

Monday, 02/17/2014 10:09:24 AM

Monday, February 17, 2014 10:09:24 AM

Some of the implications of this thread are sort of depressing to contemplate. Namely, that a company might need to advertise and schmooze to get a revolutionary treatment used. If it were a consumer product that would be understandable. But a cancer treatment that currently has no peers shouldn't be in this situation.

My thought has been that if successful with either trial, the company won't need to do any promotional work. Even if all the cancer centers and doctors miss the PRs, I think patient demand will be spontaneous and overwhelming.

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