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Re: Grifter post# 37057

Saturday, 02/08/2014 11:00:18 PM

Saturday, February 08, 2014 11:00:18 PM

Post# of 66228
It is completely reasonable that PPJ directly copied some of the text from the marketing literature of the diagnostic equipment vendor who manufactured the equipment. You may be correct in that Biofire could be that vendor. However, to suggest that this means that PPJ is "working with" BioFire is like saying that I am working with Ford Motor Company if I purchase and drive a new Mustang.

PPJ's PR clearly states that they are "operating a diagnostic medical laboratory with a local physician." What this means is that PPJ and a local doctor purchased a small blood/urine analyzer together, and they will generate revenue by selling test results to patients.

In some cases, the analyzer vendor will almost give away an analyzer for free with a contract to purchase enough test reagent kits because test kits is where all of the money is made.

Although this was not a very significant PR with regard to making PPJ special (the way that obtaining a patent on some new technology, for instance, would make them special) in any way that would drive stock price, it should be a highly profitable line of business to add to PPJ's bottom line, and PRs that report better financials WILL drive higher stock prices on a quarterly basis.