As a pop salesman/merchandiser: my take on todays PR:
...as some may know from over the years, especially with beverage stocks like BBD* and MIN* -- I have worked some 15 years in beverage merchandising and sales: 7 up of Detroit, Snapple of Detroit, Pointe Dairy of Detroit, Alaska Distributors in Seattle .... and now while visiting friends and family in Detroit for 6 months, I got a job (dream job for me lol not for money) merchandising at my old favorite company 7up of Detroit to see if I could work a job and be a successful trader (trade between stores...sometimes check in stores via IPad....take off any minutes I use to trade eod from timesheet...I am doing this for Good Form Good Faith, Hard Work and get in shape and be Productive).
I have 2 Walmarts, one Target and 2 Krogers I go to everyday....I know this industry very well. And as I stated on the BBD* Board in the Fall of 2012, its ALL about RE-ORDERS, and Koma Unwind didnt get those initial re-orders I was looking for. Yes its hard to get a new SKU in the big chain accounts...but after that the real test comes: does the product sell? Cause if it does, like when I was there selling Sobe in late 90's first time it hit the Detroit market, or Mistic in early '90's the first time, or Monster and Rockstar in Seattle around 2004 when they both were just starting their breakout years: re-orders of new beverage products at say Walmart, can create at times a tidal wave of other chain accounts and Convenient Stores then buying the products too...just like a hot new stock we all buy cause the momo is hot.
And look what was said first paragraph(!) from todays PR: exactly what I always wanted BB *A to PR at that time but didnt:
...." its flagship product, Lean Slow Motion Potion, ("Brand") which is expected to achieve a 300% increase during Q1-2014 compared to previous quarter as the Company prepares to fulfill a significant number of outstanding purchase orders for Lean from distributors and refill displays at Walmart".
...so on top of ALL the other Bombs in that Bullish PR - this to me says it all: "refill displays at Walmart."
And that in the middle of Winter, lol. As Spring comes these single drink purchases only escalate month after month, giving DEWM the perfect beverage momo set up to capitalize on this initial Walmart reorder success.
...soooo way too long of a personal story later, most prob didnt even read lol: I am a buyer again of DEWM!
