Company Overview
Shanghai HuaQing Corporation Development Co Ltd was founded in 1992 and strategically located in Shanghai, which is the center of economic growth and China’s finance and logistic center. The Company has made remarkable progresses over the last 10 years. From selling self-assembled PC (DIY) and PC components at earliest stage, the company has developed into a leading provider of IT products, electronics and digital products, logistics management and other value added services. The company owns and operates 11 computer stores around Shanghai. It also has a subsidiary company based in Hangzhou, of the neighboring Zhejiang province.
The total sales for 2001 and 2002 were RMB429 million and 540 million, respectively.
Recognition and Partnership
The achievements made by the Company were highly regarded in the computer industry of China. It was awarded Top 100 Shanghai High Technology Enterprises Certificate in 2001 & 2002 by the Shanghai Government’s Science and Technology Commission. It was voted by IDG’s Computer Partner World (China) as one of the Top 100 Computer Marketing and Distribution Companies in China.
In order to increase its market share of computer market in China, HuaQing has developed strong strategic relationships with mainstream suppliers of computer products, including: Intel, Sony, Philip, Kingston, etc. The Company has been granted the sole distribution agent for Samsung monitor in Shanghai and Zhejiang province since 1998.
Operational Overview
HuaQing has a strong and loyal sales force with well-covered and extensive marketing channels. They have built a chain of retail and service outlets throughout Greater Shanghai Area. The company has also adopted a direct-sales system with corporate and institutional customers. The extensive sales network covers all the retailers and business customers.
BY providing customers with high quality and price competitive products, the Company established a sound company image and their brand name of “HuaQing” also has gained a wide recognition among computer users and retailers. This solidifies HuaQing’s position as the leading IT product provider in Shanghai.
HuaQing also adopted modern logistics methodology to ensure all the products are delivered into customer’s hand within possible earliest time.
HuaQing is also aim to further expand their sales channel to Zhejiang province by opening offices and set up subsidiaries to serve the market demand for IT products. Zhejiang province is one of most affluent province in China with a population of over 45 million and enjoys one of the highest GDP per capita in China. In 2000, HuaQing established a subsidiary in Hangzhou city, which is the capital of Zhejiang province and with 6 million population. The operating and financial performance of Hangzhou subsidiary is very successful. This year, HuaQing will establish another subsidiary in Wenzhou city that has a population of over 7 million.
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