One false claim in the new iPod promo:
"And iPod is the only portable digital music player that supports the AAC format."
(Compaq's PA-2 also supports AAC, as do the Silhouette, the SlimBOX 128 MB flash player, Panasonic's SV-SD70 SD player, and Philip's EXP 203 CD player.)
Always tell the truth. Then you'll never have to remember what you said the last time.