How insurance industry will profit from Obamacare from Barron's: http://online.barrons.com/article/SB50001424053111903533504579095103832318872.html Remember, Obamacare is not healthcare reform, but health insurance reform. A colleague of mine pointed out that a big part of Obamacare is based on preventative care, so we should look there as well. For those who view Obamacare as being bent over the table and taking it up the shorts, be assured that your colonoscopy is a covered expense!