Man I miss that guy (Fred), he could break down this science without talking above us or acting as if he was trying to impress you with how smart he was. Not that it matters one iota but it was a holiday season just like this a few years back and in the matter of a 2 weeks Fred wrote a very nice web site. Andrew asked me to proof the website when it came out and I noticed (I forget what software he used) but the problem at the time was that if you googled any of the verbiage in the web site Google wouldn’t read it. Based on a request by me they created that pdf, unbeknownst to them at the time I created a google adwords campaign and funded it out of my own pocket (I think it cost a couple grand), in 3 or 4 months I was able to get 10,000 hits on that particular pdf, I’m not sure if the hits were investors, business or academia types. When they found out what I was doing they told me to turn it off (Andrew did cut me a check to make me whole.) They didn’t want it to appear as if they were “pumping” the company. YET VIRTUALLY EVERY SMALL BUSINESS AND FORTUNE 500 DOES IT TO ATTRACT BUSINESS AND PARTNERS.
When Smith and JM were running the company I showed them how for a few hundred bucks I could drive many, many, investors and curious people to the website. Phil told me that if they put their name on laser pointers or flashlight and handed them out at investor conventions the money would be better spent. To this day I’m not sure that they get it or if he was serious.
Those not familiar with it just google “eo modulator” notice the companies on the top and sides, it costs a few cents “IF” and only “IF” someone clicks on them AND visits the web site. They monitor the IP address so a competitor cannot run up your bill. Hey I’ll show a giant hole out there today, just google “eo polymer modulator” or SLM, or Spatial Light Modulator and to this day you will Notice that there is not a single entry so for FREE a Lightwave link could be added FIRST and if someone clicked on it for 5 cents the Lightwave website would be displayed. Companies that do this today charge Hundreds if not Thousands of dollars per month to get you in the first 3 entries. Honestly The actual expense is a couple hundred bucks a month but the trick is that you need someone that understands the goals of the company, the science, and the target audience. You can also exclude bogus queries using certain key words and limit the time of day and geographic area.
So the bottom line the folks have to type in what they are looking for like “stable electro optic polymer” another hole.
Anyway whatever just rambling, Given the chance I’d like to do it again someday proly much better time that posting.
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