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BenchMark Prepares Launch of Its Antifreeze and Commercial Retail Product Line
COLDSPRING, TX--(Marketwired - Dec 16, 2013) - BenchMark Energy Corp (OTC Pink: BMRK), a refiner and supplier of Glycerin for commercial processes, announces preparation for the launch of its own line of commercial retail products in the coming weeks.
The Company announced it is in final preparations for the launch of its consumer antifreeze product, which will be marketed under the brand name 'BenchMark Antifreeze'.
The Company anticipates commercial launch of its antifreeze product in the coming weeks in Houston, Texas, with plans to expand its sales to other regions as our logistical supply chain ramps up. The initial launch will be targeted for consumer outlets within the region, as well as mechanic shops and trucking fleets through our existing distribution contacts within the Glycerin shipping network. Launch of this product is anticipated sometime in early to mid-January 2014.
COMMERCIAL RETAIL BRANDS
The pending launch of the retail antifreeze product is a major milestone for BenchMark Energy as it now expands our operations from Glycerin bulk trading to its own line of commercial branded products under the Benchmark name. In addition to this initial antifreeze product the company is quickly finalizing development and commercial launch of other Glycerin based products to its brand portfolio, such as de-icers, windshield washer fluids and refined lubricants.
PRODUCTION CAPACITY
Through our partnership in Mexico, BenchMark is shipping Technical Grade Glycerin, which in return is being processed into established antifreeze product and labeled under the Benchmark Antifreeze brand name. This existing supply contract allows us to immediately have a finished product ready for commercial sales, and Benchmark anticipates production capacity of up to 150,000 gallons per month.
After initial launch into the retail marketplace the company will then work to develop an existing sales and division to assist in focusing developing the sales and marketing of the BenchMark brand of products.
Mark Bateman, the CEO of BenchMark Energy Corp., commented, "We are very excited to announced the upcoming launch of BenchMark's first commercial retail consumer product. While we have been focused as a main trader within the Glycerin market place, our move to expand our portfolio to retail and commercial branded products will not only enlarge Benchmark's revenue potential, but assist in improving the company's margins through retail sales. We are very excited that this development will help to build value for BenchMark shareholders, which is our ultimate goal."
Additional information such as time and dates for our upcoming launch of our first commercial retail product will be announced shortly. For any media inquiries as to this upcoming event please contact investorrelations@benchmarkenergy.com
SHARE STRUCTURE
As of Dec. 2013, the Company had approximately 23.5 million common shares issued and outstanding, with a public float of around 1.1 million shares.
