Intel Corp (INTC)

[techno_bull]

It seems you clearly have an anti-Intel agenda which is fine but some of your observations show your own out-of-touchness.

so Intel is setting up its own stores and presumably going to run them at a loss?

First the article is clear that these are pop-up store fronts ONLY for the holiday season not a long-term cash drain.

Anyway I guess Intel has a bag of cash and it is worth them losing a little money if they learn a lesson about what customers really want

Secondly large corporations have what's known as an 'advertising budget'. The marketing folks attempt to spend those advertising dollars in the best way possible to promote the company's products. Be it expensive TV spots, web ads on google or magazine spreads in PC magazine etc. you could consider it ALL spending out of the big bag of cash that ALL companies have. Intel marketing has apparently decided that pop-up 'marketing' store fronts for the holiday season are as a good way to promote the companies products as these traditional methods. We will see.