Intel Corp (INTC)

[Dmcq]

re: Intel will open its own retail pop-up stores later this month

So let me get this right, the dedicated PC computer stores aren't doing all that well so Intel is setting up its own stores and presumably going to run them at a loss? It is going to sell a restricted range of mobiles and you'll also be able to find other ranges of restricted hardware like supermarket store trolleys and tables with displays provided they have a Intel processor inside them?

I get the feeling the bright sparks who thought this up send their PA's off to do their shopping. At least a Microsoft store would have a unifying concept a customer could hold on to. Anyway I guess Intel has a bag of cash and it is worth them losing a little money if they learn a lesson about what customers really want. I'd like just a little in-touchness, I'm not expecting some fun like the Internet Explorer anime girl Inori.