InterDigital Inc (IDCC)

[nieves]

Visiongain: '77 percent of 20-40 year old i-mode users in Japan had
received e-mail from porn sites' says visiongain's Wireless Porn Content report
Apr 22, 2003 (M2 PRESSWIRE via COMTEX) -- In 2001,an independent study found that 77 percent of 20-40 year old i-mode users in Japan had received e-mail from porn sites. The majority of these sites are geared for male users but that is only natural as 86 percent of the users of the internet, wireless and wire line, are male. Operators and service providers alike are hoping the success of adult services over the wireless net in Japan will be mimicked in the rest of the world. Pornography is one thing people have always been willing to pay for and they are hoping the success of adult content on the wireless internet will help reimburse them for the huge amounts spent on 3G licences.
As the technology that mobile communications is based upon evolves into 3G, the public will have a much wider choice of entertainment available to them on their mobile phones. Full colour, high resolution graphics and polyphonic sounds will change the face of mobile technology and high speed internet connections will change the way that phones are used.
A visiongain poll examined what it was that the public would be prepared to pay extra for and thus establish 3G as the preferred medium of mobile communications.
A 22% clear majority vote shows that pornography is the main attraction for many people and will be pivotal in the success of 3G. Major names in both the pornography and mobile communications industries have taken note and are making moves to introduce high quality pornographic material ready for the launch of 3G.
Playboy have identified the up and coming market for mobile pornography and are teaming up with big names in the mobile communications business to help them reach their goals. They have arranged a deal with European service providers to be one of the first companies to have a portal on the new 3G network. Playboy have teamed up with Virgin Mobile to plan a pornographic site for the 3G system in Europe.
Hutchison, the creators of the failed Rabbit and highly successful Orange mobile phone networks have also announced their plans to launch a soft porn site that will be accessible to 3G mobile phone in the UK.
Since the service providers paid huge amounts for their 3G licences, they have been under enormous pressure to increase their revenues. The service providers can use the demand for pornography to their advantage as they slice money off the top of the call charges for the porn access.
visiongain have decided to capitalize on the developments of porn material over wireless communications and have brought out a report, Wireless Porn Content - Increasing revenue through pornographic material, which looks at the revenue potential and also tackles key issues surrounding porn content over wireless communications.
For more information please email mailto:[e-mail]
Wireless Porn Content - Increasing revenue through porn material
The provision of wireless services in developed markets is being driven by the need for network operators to address the decline in both average revenue per user and the rate of annual subscriber growth. Those services must be profitable, popular and easy to provide.
'Sex Sells' - Is it the killer content your company requires?
For operators the key drivers are:
-- increase customer retention and acquisition through service differentiation
-- new revenue streams, by providing third parties with access to new customers
-- establish the correct strategic alliances
-- brand management - improve length of time users remain on your services
For content providers the key drivers are:
-- access to a vast, captive, lucrative and previously untapped market
-- improvement of brand recognition - strategic advancement into the provision of content across multiple platforms and devices;
-- an increase in the revenue potential of existing content and services;
-- potential complementing of content
The report includes:
* A detailed breakdown of the legal and technical challenges involved in the high potential arena of adult content.
* An overview of existing research on the market
* Mobile technologies behind the new important access channel of mobile
* Analysis of case studies of adult content operations
PRICING
Individual report pricing - single copies of this report are available for only GBPGBP999
Company-wide License (CD Rom and .pdf for company intranet use) for only GBPGBP4,995
1. Adult content on the wire line web 1.1 Adult content is big business Graph 1 - Revenue created by the internet 1.2 Funding for adult content Graph 2 - Internet users in the US 1.3 Access to adult content Graph 3 - Typical adult content pass screen
2. Adult content on the wireless web Graph 4 - i-mode users in Japan who view adult content 2.1 Services currently available Graph 4 - Topics searched for on Sinpalm Graph 5 - Sinpalm viewing figures for the different OS's by week day Image 2 - Page3.com's misleading ad 2.1.1 Services world wide Image 3 - Puzzle adult content on FOMA network 2.2 Wapme's agenda Image 4 - Dolly Buster picture message 2.3 SMS chat line trial Graph 6 - What people use SMS for in the UK
3. The Future of wireless adult content Graph 7 - What will make 3G successful? 3.1 Playboy Graph 8 - Playboys recent internet deals 3.2 Hutchison 3.3 Verizon Graph 9 - Money spent on adult content
4. The technology behind the wireless web 4.1 Technology behind SMS adult content 4.1.1 CMG 4.2 Video phone on the horizon Image 5 - FOMA's P210v video phone 4.3 EMS: Enhanced mobile messaging Image 6 - EMS screenshot Graph 10 - The demand for more than just plain text messaging 4.4 MMS: The future of mobile messaging
5. Will mobile adult content work? 5.1 SMS spam & opt out clauses
6. Regulation & the law 6.1 The moral & regulatory issues 6.2 Current European regulation 6.3 Japanese regulation: Lessons from Asia Graph 11 - Network crime statistics for Japan 6.4 Adult content without operator consent Image 7 - Adult content text messages 6.5 ICSTIS 6.5.1 Guidelines 6.5.2 ICSTIS & adult content Graph 12 - Number of complaints ICSTIS received in January 2002 6.6 FCC 6.7 Other regulatory bodies
7. Paying for adult content 7.1 Costs of data & video calls Graph 13 - Likely cost of low and high res video calls 7.2 Security considerations 7.2.1 Credit card fraud Graph 14 - The rise in online data theft
8. Making money off wireless adult content 8.1 Adult content & advertising Graph 15 - Cost per click to advertisers of various products 8.1.1 Growth markets Graph 16 - Predicted growth of wireless banner ads in Western Europe Graph 17 - Predicted growth of wireless interactive alerts in Western Europe Graph 18 - Interactive alert response rate compared to mail shots Graph 19 - visiongain mobile advert predictions 8.1.2 Advertising Guidelines 8.2 Advert placement Image 8 - Dubious product placement Image 9 - Selection of operator logos available through the link on Image 8
9. Findings and conclusions Graph 20 - Predictions for adult content revenue in 2006 Graph 21 - Predictions for wireless advertising revenue in 2006
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [e-mail].
(C)1994-2003 M2 COMMUNICATIONS LTD
-0-