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Rating Research LLC

http://www.ratingresearch.com/

“Corporate reputation should be considered as much more than simply a brand emblem in the marketplace. Rather, it is a window to the fundamental character of a company and its leaders and as such is relevant to all stakeholders…”
— Professor Stephen A. Greyser, Harvard Business School


Rating Research LLC (RRC) is a public rating agency that measures the critical intangible assets that constitute corporate reputation. RRC’s broadly disseminated Reputation Ratings and Ethics Reputation Ratings on leading companies — and the Industry Reputation Studies that support and explain those ratings — provide interested third parties, relevant stakeholders, and the general public with greater insight into corporations’ performance – both present and future.

Recent events have dramatically increased the demand for independent and objective analysis and opinion about the reputations of leading corporations. Increasingly, a company’s reputation is being recognized as a strategic asset with a direct impact on that company’s long-term financial health. RRC believes that the adoption and use of its Reputation Ratings by rated companies, business and financial media, consumers, investors, regulators, and the financial community, among others, will encourage greater corporate accountability and transparency.

For more background on RRC, visit Profile. For in-depth analysis of particular industries or companies’ ratings, RRC provides a variety of Products.