SwissINSO Holding Inc. (fka SWHN)

[e-ore]

Recent interview with SWHN CEO. Worth a read. A few tidbits from it are below the links

http://www.swissinso.com/
http://www.pes.eu.com/assets/misc_dec/swissinopdf-445807760398.pdf

"SwissINSO is a pioneer in the development and application of new solar technologies. We wanted to create products targeted at enhancing the aesthetics and overall efficiency of building integrated solar energy solutions. And after ten years of research in partnership with EPFL (Swiss Polytechnic Institute), we developed a unique technology of coloured glass for solar applications. Kromatix technology offers the only attractive alternative to today’s black and dark blue panels, without compromising the panel efficiency. The result is inviting opaque (cells and captors cannot be seen) coloured solar panels with a mat finish and excellent performance. This revolutionary and patented Swiss technology represents a fundamental change in the integration of solar panels."

"We are very optimistic and confident as to our role and the success of what we do. In fact we are starting the first negotiations to supply the technology to some panel manufacturers, while in parallel we have signed the first contracts of façade and roof installations"

"Every single person we have received in our show room, architect or otherwise, with no exception, was stunned in by the products. Most of them did not understand why they did not exist before. Standing a few meters away from the panel, I have been asked if “I was sure that these are PV and can produce electricity”. I had to bring the people closer to the panels, under a certain lateral angle where they could see the PV cells laminated directly on the glass. For thermal panels, one cannot see the absorber at all, at any distance or angle."

"Two market approaches have been adopted:
The first is to offer tangible products, showing concrete results of our research. This is why we also produce tailor-made panels.
We exhibit in our show room all our prototypes, PV and thermal, in the various colours we offer. We are also sometimes asked to submit samples for demonstration or we participate in pilot solar integration projects. This variant has a great impact on the expansion of our technology as it offers the most realistic view of the benefits of using Kromatix. The second approach is more marketing oriented: advertising material – brochures, data sheets, press releases and demonstrators or samples – to organisations and companies active in this industry. We also do press releases, invite journalists who specialise in the industry to visit us, publish articles in specialised magazines such as yours and participate in exhibitions. For example, we shall be present at EU PVSEC in Paris in October"