It's just like Krispy Kreme. We saw it... we watched it.. we knew doughnuts & doughnut holes could NOT be more valuable that life itself. It's the herd. The momentum groupies. And when they leave the party, the guy/gal holding the short will go allllllllllllll the way to the bank. And when that happens, he'll need to invest in currencies other than the dollar. If I click my heels 3 times... and say there's "no short like a Google short", will I wake up & nail the day that the groupies regain their senses??? We just GOTTA stay tuned! Richard's narratives on the attributes of Krispy Kreme are legendary. Can't wait for the Google narratives. THat's a fact!!!