Maybe I'm coming across wrong, which is not my intent. I'm very patient, but wanted to offer my two cents on a better PR for a company that can change people's lives.
Sometimes, its not what you say, but how you say it. The reason why PG is so popular on this board is because she explained the science is layman's terms. She offered a great deal of DD, which has excited the masses. I think if she worked for BMSN as the Public Relations Director, the PPS would be closer to .007 than under .003.
The news a month or two ago would be something that could work if done consistently. Give me those kinds of PR, and I'm willing to bet the PPS would increase a tad and stabilize more than it is now.
And, I have several people in my family that have died from cancer. My mother in law is a breast cancer survivor. The reason I'm invested in this company heavily is because I believe in the science and want to be a part of something that can advance humanity beyond this dreaded disease. I'm in BMSN for the long haul because I want to be a part of something special.
"There are moments in a match when the ball hits the top of the net, and for a split second, it can either go forward or fall back. With a little luck, it goes forward, and you win. Or maybe it doesn't, and you lose." - Match Point