A lot of the political pressure came from the social media Left to promote the cause du jour via crowdsourcing and microfinance, the latest fads in the do-gooder Left that is always unable to grasp the concept of unforeseen (by them) consequences.
It was seen by them as a way to cut out the bad Wall Street guys from being the greedy middlemen in capital allocation decisions.
It was a populist-driven, anti-Wall Street motivation.
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