The Equity Network

[crookedneck]

Don't miss out on this one!

NRTI at only $0.128 is primed to explode behind HUGE product launch with MARTHA STEWART!

Martha Stewart To Promote New Line Of Supplements At The NACDS Total Store Expo In Las Vegas - Press Conference & Book Signing Scheduled for Monday, August 12th (PR NewswirePress Release: Inergetics, Inc. – 5 hours ago)


Today they are officially launching "Martha Stewart Essentials™" line with the support of Martha Stewart herself and right now she is at their Expo site promoting her line and signing books! Plus NRTI announced an agreement to distribute Martha Stewart Essentials™ at a major chain drug retailer this fall, which will be disclosed prior to the Sept. 15th launch (CVS or Walgreens).

Here is what is happening for this extremely cheap stock with around 48 million shares outstanding (as of 3/31/13), that is not paying any promoter to pump it and taking the high road as it unveils it's newest product line supported by the one and only Martha Stewart herself, "Martha Stewart Essentials™"!

This story hasn't caught wallstreet's radar yet, but after this weekend and running up to the September 15th launch in stores, this stock will surge dramatically behind the news and Martha Stewart herself!! This is one you can't afford to wait on or you will miss the best opportunity to make the huge gains that will be coming here after today!

I mean how often do you get the opportunity to get in on a stock trading this low that is rolling out a product across America in big chain stores of a well known celebrity like Martha Stewart, that has a huge and loyal following, whom will be active in promoting her product line via her TV show, Magazine, Website, Blog site, and Radio. Not to mention other TV, Radio, and Magazine ads with in-store displays and flyers with her picture and name, planned to be used in conjunction with the September 15th launch. Though all the final details of the promotion are not disclosed at this time, management and Martha Stewart are committed to making this a very successful launch (Promotion details to be updated on an ongoing basis until launch).

Plus you need to stop and think how just the initial sell in of the product to all these thousands of stores to support the launch will affect this tiny company!!! It will be absolutely phenomenal! Making this opportunity a complete NO-BRAINER! Those who get in now will be so thankful that they had this opportunity before everyone else finds out!

Go through all the news and information regarding the "Martha Stewart Essentials" lineup, including what makes it different from all the other supplements on the market today. Then start buying these cheap shares before this starts taking off on this golden opportunity! Cheers!

PS: Checkout the updated ibox at the NRTI message board to get up to date DD & News: NRTI Message Board

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August 12th, 2013

Martha Stewart To Promote New Line Of Supplements At The NACDS Total Store Expo In Las Vegas
Press Conference & Book Signing Scheduled for Monday, August 12th
PR NewswirePress

NEWARK, N.J., Aug. 12, 2013 /PRNewswire/ -- Inergetics (NRTI), a leading developer of nutraceuticals and nutritional supplements, is proud to announce that Martha Stewart will be in attendance at the upcoming National Association of Chain Drug Stores (NACDS) Total Store Expo (Sands Expo and Convention Center) in Las Vegas on Monday, August 12th. Stewart is appearing to support the partnership between Martha Stewart Living Omnimedia (MSO) and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials™ – a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women- from millennials to baby boomers and beyond.

Along with representatives from Inergetics, Martha will conduct an exclusive Press Roundtable at the show to address the launch of this high-quality line of women's supplements. Martha will also be on hand for a book signing of her newest bestseller, Living the Good Long Life: A Practical Guide to Caring for Yourself and Others, beginning at noon at the Inergetics booth (#3857).
"Martha is the embodiment of health, vitality, and active living," said Michael James, CEO of Inergetics. "Fans have been waiting a long time for her to bring a supplement line to market—and so have retailers. Martha Stewart Essentials is creating quite a buzz in the industry, and her upcoming appearance is generating the excitement to match."
Martha Stewart Essentials, which represents Martha's first foray into the nutritional supplement space, is a line of six condition-specific formulas—Women's Multivitamin, Graceful Aging, Digestive Health, Bone Support, Menopause Support, and Hair, Skin & Nails, all of which use whole-food components, including fruits, vegetables, and herbs, in addition to standard ingredients.
"I envisioned nutritious whole-food-based supplements for women who live their lives the way I do, healthily and with passion," said Martha Stewart. "I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will be as excited about them as I am."

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August 7th, 2013

Martha Stewart’s New Line of Supplements to Hit Retail Shelves Nationwide September 15th
Via Accesswire

Martha Stewart Essentials-TM, a New High-Quality Line of Women’s Supplements Offers Six Whole-Food-Based Formulas

NEWARK, NJ, August 7, 2013 - The new Martha Stewart Essentials line of supplements, created through a partnership between Martha Stewart Living Omnimedia (MSO) and Inergetics (NRTI), a leading developer of nutraceuticals and nutritional supplements, will appear on store shelves nationwide September 15th.

The new line represents Martha’s first foray into the nutritional supplement space and consists of six whole-food-based, condition-specific formulas targeting all females, from millennials to baby boomers and beyond, who are concerned with maintaining health and keeping health care costs down. Women can choose from an array of products designed with their needs in mind, including: Women’s Multivitamin, Graceful Aging, Digestive Health, Bone Support, Menopause Support, and Hair, Skin & Nails, all of which use whole-food components, including fruits, vegetables, and herbs, in addition to standard ingredients.

“I envisioned nutritious whole-food-based supplements for women who live their lives the way I do, healthily and with passion,” said Martha Stewart. “I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will be as excited about them as I am.”

“Martha Stewart is the embodiment of health, vitality, and active living,” said Michael James, CEO of Inergetics. “Her loyal fans and consumers alike have been waiting a long time for a supplement line like this to hit the market, and their wait has finally paid off.”

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July 10th, 2013

Martha Stewart Essentials-TM Featured at Top Chain Drug Retailer this Fall

Newark, NJ, July 10, 2013 – (eTeligis via Accesswire) -- Inergetics, Inc. (NRTI) announces an agreement to distribute Martha Stewart Essentials[TM] at a major chain drug retailer this fall. The initial product line introduction will coincide with a national FSI advertising effort and in-store consumer promotions.

The new Martha Stewart Essentials line of supplements, created through a partnership between Martha Stewart Living Omnimedia (MSO) and Inergetics (NRTI), a leading developer of nutraceuticals and nutritional supplements, will appear on store shelves nationwide September 15th

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Jun. 26, 2013
Martha Stewart launches whole-food supplements
Line of six supplements to target women boomers
Heather B. Fried | Natural Foods Merchandiser

The queen of all homemakers, Martha Stewart will venture out of her fortress and into retailers and drug stores this fall with Martha Stewart Essentials: six specially crafted supplements to support good health for women.

“I envisioned nutritious whole food-based supplements for women who live their lives the way I do, healthily and with passion,” said Stewart in a release. “I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will become as excited about them as I am.”

Priced at $16.99, the line was created in partnership with Inergetics, developer of nutraceuticals and nutritional supplements for the clinical health, sports supplement and mass markets. The company's product portfolio features Surgex Sports Nutrition, Bikini Ready and SlimTrim.


We caught up with Inergetics' Chief Marketing Officer, Jim Kras and Executive Vice President, Marshall Post for the inside scoop on where these supplements will surface—and what's in 'em—before they hit shelves come autumn.

What retailers/drug stores are you planning distribution through?

We plan to distribute the Martha Stewart Essentials to FDM (Food/Drug/Mass) and the natural health food channel. We’re finalizing distribution across key retailers and slated to be on-shelf this fall. Martha’s audience has long demonstrated they care about quality and clean, simple, practical products that help them live a full, active, vibrant life. Her new supplement line is whole food based and almost entirely vegetarian, keeping in lockstep with Martha’s dedication to the most natural, healthy lifestyle possible. Plus, it was developed by formulators who have spent years in the natural products category.

How do you plan to manage selling into FDM and the natural channel simultaneously? Will you launch different products in each channel? Launch in one channel first and then the other?

We are ready to launch all six products—the entire Martha Stewart Essentials line in both channels, simultaneously. While we know that our whole-foods-based, almost completely vegetarian line will appeal to the natural foods shopper for sure, we also are relying on Martha Stewart’s very broad and deep appeal here, and so we will make sure the line is widely available to mass market as well. We recognize that the natural channel loyalist has a keen eye for quality and that is why we worked with Martha Stewart to offer a high quality, moderately priced line to appeal to natural consumers as well as a mass market shopper.

Why whole food supplements?

Our line of vitamins and supplements are whole food based, which means we use whole food components—fruits, vegetables and herbs—as much as possible. We do so because these components contain an array of nutrients that go above and beyond single vitamins and minerals, and thus represent a far greater intake from a nutritional standpoint. The products are primarily vegetarian, with one exception—the use of collagen in the Hair, Skin & Nails formula, because collagen is a primary structural component of this tissue. Our goal is to provide as many ingredients in plant form as we can.

How'd you land on those six health areas to address?

We know there is a real opportunity to address the needs of aging female baby boomers. So we worked with Martha Stewart to target these consumers’ biggest concerns: staying healthy and strong, maintaining an active, healthy lifestyle, supporting both a healthy diet and ease digestion, and to look and feel their best, at any age. From there we developed the six condition-specific formulas: a Multi-Vitamin to Hair/Skin/Nails, Digestive Support, Bone Support, Menopause Support and a Graceful Aging product.

From where are you sourcing your ingredients for these products?

We source from the top ingredient suppliers and look for the highest quality at the best possible price. Value is of utmost importance to Inergetics. It’s easy to spend a lot of money—but where and how you spend it is key.

Tell us about this manufacturing partnership.

Partnering with Martha was a great move for all of us. We bring the category expertise, distribution insight and the digital chops, while Martha Stewart brings not just her critical eye on quality but incredible retail power. Martha is incredibly successful in everything she does—and 37 million engaged consumers a month can vouch for that. That’s over 10 percent of the total US population! Plus, her new, Living the Good Long Life, a practical guide on how to exercise, eat right and improve health with supplements, just reached The New York Times Bestseller list.

We’re thrilled to be in business with her and think Martha Stewart fans are going to be excited about her new line, too. The Inergetics management team (among them, Marshall Post and Jim Kras) have spent years in the industry at major firms like Twinlab and Nature’s Bounty where they honed their craft. They also recognized the need for a major brand like Martha Stewart to address the health concerns of women who want to age gracefully, stay active and live a long and healthy life.