Under Armour (UARM)

[eastunder]

Agree. We have other things to consider. Like how our Dec will effect the Quarter, that it's not only a winter product but an all year round product, and what the potential is for forward splits at some point down the road.

Plus, I have always liked the product but never paid much attention to where it sits in stores and how many items are offered. In Dicks, UA was all over the place. Even folded on tables in the Center of the aisles as you moved around the place.

I also noticed a movie the other day where the insignia was on hats, shirts and background billboards. Never caught that before owning the stock. Now I am paying attention. They seem to be doing excellent marketing.

Cramer is really plugging it on his show as being the best of breed, as well, so I think we have some real positives happening here.

Opinion?