Under Armour (UARM)

[sirotka3]

we are near 40...

im not sure it's worth raising my cost average from 25 to in the low 30's by selling and trying to buy back on a dip...

it almost might be more benefitial (and safer) to stick with what I have and hope the best long term.

The product is great and most importantly it has a serious following in the teenage-mid 20's demographic.

If they can continue to market well, they can become a giant like addidas, nike, reebok. It's only a matter of time before
they knock down other doors in the apparel business.

They certainly have the momentum.

I think I just talked myself out of selling and waiting for a pull back.

5 years from now, if the company has lost some of it's lust...I guess it will be time to sell.


I would welcome any feedback (negative or positive).