The Rising Influence of Rising Affluence

[DewDiligence]

Barron’s plugs DEO as a play on TGDT:

http://online.barrons.com/article/SB50001424052748703931404578594030416072460.html

…a fixation on individual markets would ignore Diageo's broad geographic reach. Nomura analyst Ian Shackleton estimates that Nigeria, its largest emerging market, accounts for no more than 4% of earnings before interest and tax. Most other markets are growing like Topsy.

… The sprawl of fast-growing emerging markets is the linchpin of Diageo's strategy, and is unlikely to change now that a new chief executive, Ivan Menezes, has been sitting in the corner office since the start of this month.

…Menezes is committed to accelerating the sales contribution from emerging markets to at least 50% by 2015, from 43% currently.