ASCC Forms Vodka Distribution Strategy
In order to maximize potential profits in the booming $21.3 billion U.S. spirits industry, the Aristocrat Group Corp. (OTCBB: ASCC) will handle the distribution of its two new vodka brands in-house, through the wholly owned subsidiary TOP Shelf Distributing.
Artisan alcohol distillery Distilled Resources, Inc. (DRinc) will deliver two new brands of craft vodka to TOP Shelf for distribution this summer. The first to debut will be RWB Ultra-Premium Handcrafted Vodka, an all-American spirit with federal approval to advertise its gluten-free status right on the label.
ASCC expects both its debut vodka brands to hit store shelves in August. The company is working now to set up distribution deals across the country, beginning with the top spirits markets.
"We're carefully calibrating our distribution strategy to give ourselves the best chance of success in the most crucial markets in the U.S.," said ASCC CEO Robert Federowicz. "We've made no secret of our big plans for growth, and a perfect launch of our first two products is going to be a step toward achieving them."
TOP Shelf Distributing is a big piece of those growth plans. The subsidiary is currently working to expand the company's business by seeking out distribution deals with outside distillers and brewers. ASCC hopes to announce new agreements soon.
RWB Ultra-Premium Handcrafted Vodka will be the first of two distinct vodka brands that Luxuria Brands is readying for release this year in order to allow the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).
