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The Aristocrat Group (OTC: ASCC) is a brand management company that seeks out, identifies and develops cutting-edge strategies to revolutionize and market existing products and follow-them up by cultivating a proven following. The Aristocrat Group is focused on building a culture around a product and brand – strengthening promotional and engagement opportunities.
Luxuria Brands is Aristocrat's newly established subsidiary. Luxuria Brands is dedicated to building brand management and sustainability, focused on opportunities to strategize, develop and market brands using strategic cross-cultural branding initiatives that engage businesses and consumers.
Luxuria Brands has already created a brand identity and loyalty within the distilled spirits sector with a particular focus on vodka with the recent launch of RWB Ultra Premium Handcrafted Vodka, potato-based, gluten-free vodka expected to be the first of several new Aristocrat/Luxuria Brands offerings.
Luxuria Brands has a current contract with manufacturing partners to develop, bottle and distribute a unique line of vodka and vodka-based beverages.
Luxuria Brands is likely to be valued at approximately $96 million within the next five to seven years!
The distilled spirits industry has proven to be one of the most resilient sectors in the world. While other industries faltered during the recent recession, sales of well-known favorites as well as new and interesting spirits soared. Luxuria Brands was created to capitalize on industries that have a proven track record of having a mass market appeal and potential for continued growth.
Luxuria Brand's mission is to create brands that stand out and resonate with the U.S. market rather than get lost in the fray.
Websites:
www.aristocratgroupcorp.com
www.RWBVodka.com
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Investment Highlights
Brand Management
Aristocrat is building a culture around a product and brand, identifying strong trends in the Lifestyle Market and redefining its presence with innovative brand management and promotion. The company's unique approach to the Lifestyle Market is centered on the interests, values, attitudes and way of life of consumers. By taking a multi-channel approach, Aristocrat aims to build a base of loyal consumers who not only seek out the premium spirit brands, but more importantly understand the products, engage with them and advocate them.
Growth Strategy:
High Growth Adult Beverage Industry
Global Alcoholic Drinks Industry Expected to Top $1 trillion in 2015
With sales approaching a record $200 billion, the adult beverage industry continued on its growth path in 2012 despite a challenging economic environment. Though total adult beverage volume declined 0.9% to 7.6 million gallons, dollars increased 1.7% to reach $204.2 billion, according to Technomic's recently-released Special Trends in Adult Beverage Report: 2014 State of the Industry report.
New product launches and introductions remain strong driving force in the industry, generating excitement and new consumer loyalty:
Distilled Spirits Sector
Global Spirits Market Rages Higher - Expected to Top $306 Billion in 2015
In 2014, the U.S. market's Top 10 vodka brands carved out an aggregate advance of around 2% to approximately 37 million cases, according to research from Impact Databank. The top 10 account for roughly half of total U.S. vodka sales.
The global spirits market is expected to exceed $306 billion in 2015, a 17% increase in five years. The market's volume is predicted to reach almost 22,000 million liters in 2015, representing a 10% increase over a five-year period.
The distilled spirits sector presents an incredible opportunity to drive business in a large, diverse market. This will be a starting point for Luxuria Brands. The company is pursuing partnerships with businesses that are ready to build strong and sustainable brands in the global market.
Tactics such as gamification, event promotion and consumer contests are leading this market. Related industries, such as the music industry, will likely spur early success for Aristocrat and investors. Partnerships, sponsorships and brand awareness … the opportunities are undeniable.
The company's long-term vision for Luxuria Brands is to take the business global. By partnering with vodka broad based distribution companies, Aristocrat is aimed at reducing manufacturing costs, gain recognition for product quality, and promote lasting customer loyalty around the globe.
RWB Ultra-Premium Handcrafted Vodka
RWB Vodka Honored as a Platinum Award Winning Vodka
Aristocrat sees vodka as the key element to growing its brand management division, Luxuria Brands. Together, the companies have worked closely with Idaho distiller Distilled Resources, Inc. (DRInc) to produce a beverage with the highest odds of success in the booming, $5.5 billion U.S. vodka market.
Distilled from Idaho russet potatoes, RWB Ultra-Premium Handcrafted Vodka is the company's potato-based, gluten-free vodka that has been months in the making and is now its premier distilled spirit. RWB Vodka has earned the label of an Ultra-Premium brand and won a platinum award at the Sip Awards 2013.
RWB Vodka stands out on the shelf, takes pride in its American roots, fits neatly within established pricing hierarchy, and is available to a wide market of vodka lovers.
RWB Vodka is currently distributed by Houston-based Bandol Wines, LLC, the largest distributor in North America and is available at Spec's Wine, Spirits and Finer Food Stores and its 171 locations statewide, nationwide through specsonline.com, and at a number of bars, clubs and restaurants throughout the Houston area.
The new vodka is the first of two distinct vodka brands that Luxuria Brands is poised to release.
Big Box Vodka
With its introduction of Big Box Voka, one of the industry's first ultra-premium vodkas to arrive in a box, ASCC is creating an entirely new segment in the beverage alcohol market.
Engineered for maximum convenience and portability.
Big Box Vodka is a handcrafted spirit made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. The result is a smooth, crisp spirit that can be enjoyed straight-up or in a favorite cocktail.
The spirit comes in a spouted, 1.75-liter box that holds more than double the volume of traditional 750 mL bottles. This unique packaging distinguishes the brand from any other product in the alcoholic beverages sector.
ASCC will target a massive population of more than 90 million people – nearly 30% of the entire U.S. populace – through the product's debut at retail outlets in California, Nevada, Florida, Louisiana and Texas.
Marketing Strategy
Aggressive Marketing Campaign Presents Tremendous Brand Visibility, from Local Bars to International Spotlight
Global Exposure
RWB Vodka received international exposure by being featured on a Project Libra car during the LMP2 class testing days for the inaugural 2014 TUDOR United SportsCar Championship at Sebring International Raceway in Sebring, Fla., and during prototype challenge class test days at Daytona International Speedway in Daytona Beach, Florida. Attendees included major automobile manufacturers and producers.
The vodka also received invaluable international brand exposure as the sponsor of the winning car during the telecast of the 2014 FIA World Endurance Championship race at the Circuit of the Americas. Fox Sports broadcast the 2014 USCC season, with research showing that live and re-aired broadcasts of races reached nearly 12 million unique viewers.
Additionally, ASCis targeting Canada for expansion and has submitted for registration product codes for RWB Vodka products to begin selling in British Columbia.
Domestic Marketing
RWB Vodka is available at more than 30 retail locations and 100 clubs, bars and restaurants. Luxuria continues to raise brand visibility through:
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