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Re: BioChica post# 6764

Tuesday, 05/21/2013 9:23:55 AM

Tuesday, May 21, 2013 9:23:55 AM

Post# of 426184
It may have to do with how the reps rotate through their list of calls. The flat/drop weeks may be the start of the 5 visits JZ mentioned in the cc. We look to be on week 4 and should expect it with Sunday's numbers.

"For a new drug launch particularly for drugs which have prevented a fair piece for chronic ailment, day sales suggest that approximately 5 to 10 businesses are needed to change practice patterns. We are witnessing that for those clinicians who have been visited more than five times with the levels of script writing is the highest." page 2

http://seekingalpha.com/article/1421861-amarin-corporation-ceo-discusses-q1-2013-results-earnings-call-transcript?page=2
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