Hangover Joe's Holding Corp. (fka HJOE)

[thesmalls]

i know Panache/Wadka is in a completely different category. i was paralleling some similarities into entering established markets by understanding marketing/advertising and target demographics and doing it with little capital.

the recovery segment is new but i dont know how much different it really is from the energy drink/shot segment. if the company can adequately differentiate the category and position it such where consumers do not substitute traditional energy shots in lieu of a recovery shot - then being on the forefront and doing this type of gorilla marketing could position it similar to the early players in the energy segment. however, the market is dramatically limited compared to the energy shot as one (presumably) does not get hammered every night where many people use 5Hour every day. my guess is they will initially let consumers figure out on their own that it works as well when not hung over.

my guess is this company would be bought out by 5 hour or monster (or similar) long before they come become a bonafide competitor. the acquiring company could then position it accordingly as a separate, distinct segment and not cannibalize sales.

they need to dramatically increase revenues and market presence to become a realistic threat first. i am very interested to see what type of real impact the movie has on sales.