hi ev, and yet it tells you a good deal about the strategy the company employs. go for the big heave. connect three times. one home run. strike out fifty times. after a decade, what's the strategy for the next pitch? go for the home run. of course. what does this tell you? there doesn't seem to be any learning on the demand side. at least from the ceo who has used the same strategy all along. where's the thought process?