Amarin Corp Plc (AMRN)

[sts66]

Hmmm....found this bit on their dietary supplement page:

Purity

Pronova produces the purest omega-3 oils in the industry. Purity can be divided into several aspects;
* removal of environmental pollutants
* minimizing oxidation of the product
* high concentration of omega-3 Removal of environmental pollutants

Persistent organic pollutants (POPs) and heavy metals accumulate in the marine food chain. More than 50 percent of the PCBs to which humans are exposed come from the consumption of food of aquatic origin. Pronova’s unique technology efficiently removes environmental pollutants from the oil.

Minimizing oxidation of the product Fish oil is highly exposed to oxidization, which may limit health benefits from the product. Pronova minimizes oxidation products in its proprietary manufacturing process, and seals barrels after refining.
Additionally, every batch is tested for oxidation products before release.

Highest purity in the industry? Hope they mean in the OTC supplement category, because at 90% pure EPA/DHA they certainly don't beat V's > 95% purity. And that bit about minimizing oxidation is telling - appears they have not developed a non-patent infringing method comparable to AMRN's technology?