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Sunday, April 07, 2013 8:44:23 AM
Rule number one, don't fall in love with a stock.
One of Peter Lynch's famous rules of investing is that one should buy a company (note: he didn't say buy a stock) when one likes what the company is doing, and sell when one no longer likes what they are doing." I try to follow that advice, but doing in depth fundamental analysis is required, and most of us lack the skill and the resources to accomplish that. Most of us base fundamental analysis on two sources: the information given to us by the company, and the information we take away from sources such as this message board. Is it any wonder then that so few of us are millionaires? I would bet the ranch that neither Lynch nor Buffet ever relied on such nefarious sources for their due diligence.
In today's high tech, computerized world, short term trading guided by chart reading has largely replaced longer term investing based on sound fundamental analysis. I'm not taking sides in that debate. I imagine both have their winners and losers and in roughly the same proportions over time. As for me, I am certainly NOT going to hold onto this stock forever, and I plan to sell it all around $230.46 a share.
![smile](/images/emoticon01.gif)
It's a crap shoot, ladies and gentlemen. Be careful out there.
Everything I say about this company contains "forward looking statements."
Beer: it's not just for breakfast anymore!
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