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Thursday, April 04, 2013 8:54:22 AM
Market conditions are excellent for the upcoming introduction of Aristocrat Group’s new super-premium vodka for the U.S. marketplace. The high-end category led growth in the booming $5.5 billion vodka market last year, up 10 percent in volume.
Last year, 6.3 million 9-liter cases of super-premium vodka brands were sold in the U.S., up from 5.7 million in 2011 and 1.9 million a decade ago, according to figures compiled by the Distilled Spirits Council of the United States (DISCUS). According to this data, the high-quality spirits are by far the best-performing category in the vodka market, which itself has grown to 65.2 million cases sold last year from 41.9 million in 2003 (nearly a 56% jump).
“The incredible growth in the super-premium vodka category reflects the fact that Americans value quality in their vodkas and want to drink better than in the past,” said ASCC CEO Robert Federowicz. “Our debut ultra-premium vodka is going to be squarely aimed at this growing group of vodka connoisseurs and mixologists who have very exacting standards for the distilled spirits they buy and consume.”
ASCC’s vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which produces neutral spirits using quality ingredients including Idaho russet potatoes, organic grains, and Idaho winter wheat. The vodka will be branded and sold by the company’s brand management division, Luxuria Brands.
For more information, visit www.aristocratgroupcorp.com
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