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Wednesday, April 03, 2013 2:21:10 PM
Plan of Operation
Over the next twelve months, we will concentrate on the following four areas to grow our operations:
? Capital and Funding - Seek to obtain capital from all available sources, including bank financing, private sales of stock and/or convertible debt. We expect income from operations and franchise sales to contribute to ongoing capital needs in the near future.
? Advertising and Marketing - Work with several marketing companies to develop brand identity, marketing materials, and update our web site. Utilize all available marketing venues and public relations opportunities to promote the Company and its products, services, and franchise system. Specifically, hire sales people, use direct mail, as well as images on our trucks, trailers and equipment, online advertisings and marking with major search engines like Google, Yahoo and Bing. We will also cultivate a referral program and network in various business organizations and associations.
? Sales - Grow our core business in North Texas, and expand in other areas.
? Franchise Development - Marketing the Firemans Contractors? franchise concept and licensing of Company's Service Marks, with the short-term objective of establishing ten new franchisees during fiscal year 2013.
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