JBI TODO LIST
Here is a my opinion on what JBI needs to do in order to get their act together;
1. Solve the MOST FUNDAMENTAL PROBLEM
Work must be done to correct the supply feedstock limitations and permit/regulation restrictions. It is impossible to operate a P2O process to produce fuel in a commercially viable manner when you have restrictions that limit your feedstock availability so drastically. Many other companies worldwide have the ability to process ALL types of plastic WITH contaminants. This is the key to reducing cost and actually attaining the ability to use FREE, unwashed, unsorted plastic straight from a landfill.
2. Secure INTELLECTUAL PROPERTY
In a field of ‘emerging technology’ the single most important ‘value’ of a company is their technology. PATENTS are the only way to prove value. A patent provides assurance and vindication that the technology is sound and on the leading edge. This allows licensing and partnerships to be established in profitable confidence. Without IP protection the company has no vindication for its technology basis and is at significant risk and can not be considered ‘whole’ in an emerging technology field.
3. Create significant POLITICAL ALLIANCE
Work must be done to identify the factors at play that are suppressing plastic to fuel. Alliances must be formed with ‘threatened’ entities and inroads in government acceptance must be established. Companies like Agilys and KIOR have played this card well which has opened many closed doors and removed roadblocks that otherwise prevent progress.
4. Repair NEGATIVE IMAGE
It appears to me that JB and his minions have and continue to overinflate, over promise and paint a utopian image of undue confidence. This has hurt the company. When the bar is set to unattainable levels and actual results fall short, the image and confidence levels of the public is soured. Unjustified confidence, references to proven unattainable goals, repetitiously citing obsolete and erroneously derived third party validation, false innuendo, manipulation of documented financials for positive spin and the use of dated pictures and graphics that are not in keeping with current reality breed significant contempt and dilute any 'actual' progress.
5. Instill CONFIDENCE in a solid well defined business plan.
Providing a realistic set of milestones and list of goals with an associated timeline is the only professional way to achieve confidence in a developing process. Policing and enforcing the company’s current position and ‘official’ business strategy is required. Preventing the promotion of an unrealistic company image that uses materials, pictures, logo’s and even the company name itself (that should be at the very least copyrighted and or trademarked) would go far to correct the damage that is being done on a daily basis and aid in realistic expectations that must NEVER fall short of delivering on a well informed basis of detailed guidance. The business plan should address public relations in a manner consistent with the company’s ‘actual’ state of affairs. Admitting problems and providing insight as to the cause and solutions are par for the course. This must be done proactively. PR is a powerful tool if used correctly…. It is an ugly monster when it is not.
There is much more that needs to be done on a technology level, however; without a solid business foundation the opportunity to ‘tinker’ will come to pass.
In a startup company results are not always tied to the bottom line unless focus on the bottom line is derived from nurtured expectation. When a teenager mentality is utilized, the company assumes that image. This isn’t high school… immaturity must be replaced with wisdom, lackluster attitude must be replaced with focus and detailed, clearly stated planning, ego driven immortality and all powerfulness must be replaced with a sense of and appearance to realism. The company needs to accept the ever present possibility of failure and demonstrate respect for it in the form of a solid, well executed business plan that addresses the steps and precautions being taken to minimize risk and clearly state the actions being taken to avoid it. A list of reasons for failure, barrage of excuses, unforeseen delays and new sprung changes just doesn’t cut it.
Its time for JBI and its crew to grow up and assume the position of conducting business in a businesslike manner that is incumbent upon them.
If these things happen they too can hold a presence in their field that is liken to a company such as KOIR, Agilyx or even Apple for that matter. If not… the end will come sooner than they think.
Disclaimer;
I am in no way compensated for my opinion or my posts on this site. I have no ‘secret agenda’ or personal gain that can be materialized from the act and method of my postings. I am simply a concerned, ‘outside’ interest with valid knowledge and information that I feel may be helpful. I chose to provide this information and related opinions at my own will and from the direction of no person, company or entity. My motive is to help those that may not have the background, knowledge, means or access to this information and my personal desire to gain additional knowledge and understanding of the topics discussed. I am compelled to educate and help offset the continued barrage of misleading and obscured information that I have identified here. No ill will, malice, defamation, or slander is intended in any way. All literary creativity utilized in my posts are intended as a vehicle to express my opinions. I am always open to mature discussions of substance and encourage rebuttal and enlightenment. My sincere apologies go out to anyone that is disturbed by the revelations of fact that I have conveyed in the past or may provide in the future.
