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Saturday, March 23, 2013 3:25:16 PM
Some quick numbers...US anagesic pain market was $20,000,000,000 in 2011. That is twenty BILLION. It is a growing market, projected to be 35 billion by 2015. But lets just use that first number for one second.
Lets pretend they are able to get OTC clearance.
Lets pretend they get aggressive with advertising and can eventually grab a minimum 1% market share.
That means they would have to sell 10mil devices to have 200,000,000 in revs. assuming $20 price point.
It would not happen overnight, but easily could within a couple years given the right strategy and the fact that traditional "pain killers" are falling out of favor.
That puts BIEL at a 1-2billion valuation(at 5x or 10x revs, typical for med devices)
Even with the current share structure(2.7bil o/s) that puts the POTENTIAL share price at $.37 to $.74 based SOLELY on US FDA clearance and US sales.
Obviously world market would be much larger but we haven't seen much in the way of sales there YET.
FYI, Icy Hot does over 100mil/year sales and is priced far lower(about $5-$9/item).
Icy Hot ALSO DOES NOT HELP YOU HEAL, and HAS CAUSED BURNS!!!
Icy Hot is also not prescribed post surgery.
BIEL's products work. They just need to be available and KNOWN to people.
Today, pie in the sky. Tomorrow, ???
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