True story: last year got an offer from American Express (a card I don't use.) If I get their new card--no fee for the first year--and charge $500, they would give me a $500 Home Depot gift card. The idea being that I'd keep the card, keep using it, pay the annual fee.
Charged $500 in a few weeks, cut up the card, a few weeks later I get the $500 gift card from Home Depot.
My wife calls them and gets the same offer. My sons call them and get the same offer. Just incredible.
All that is needed to make a happy life is within yourself, in your way of thinking. -Marcus Aurelius