Gucci not a total loss but a huge loss, see this:
Say a long time long bought in during the 2000/2001 era. Trying to get a large position say 50,000 shares
it isn't out of the realm to say the cost basis could be around 12 bucks during that time. So you might have say 600,000 wrapped up in those shares. Gulp...
You then got excited around the Intel/IBM era of 2004. And maybe picked up another 50,000 shares to get you to 100K in holdings. Averaging around 3 bucks a share to the tune of another 150,000
Now you have 750,000 sunk. Now comes the reverse split. Rut row......
But..........you get excited again and you were fortunate to load up your basket and catch the bottom in 2008 at.30!!! you got back up to the hundred grand share mark again.
Now you have a grand total of 770,000.10 cost in your 100,000 shares
value of those shares at todays close?
82,990.
If you didn't rebuy shares your initial 750,000 investment is now worth
27,663.06.
This was as of the close Thursday.
