AAPL - Yeah, something will probably have to give if they keep making money like they do. Analysts/etc... get so hung up on the devices themselves and how Apple needs to make a bigger screen, cheaper iPhone, etc. All the while, Apple keeps making the ecosystem better and better, giving us a great user experience. They, IMHO, are building a nice future. Many of my friends who were very pro Droid/anti Apple, are switching to the iPhone, all with the comment "it just works." It's the very reason I switched ... and I'm very much a tech guy and tweaker. As for me, I keep adding as Apple drops. Next purchase will be $400, which it will probably hit soon. I honestly don't know after that where the price will keep going. FWIW