Friday, February 22, 2013 4:22:28 PM
I am a dealmaker with a pretty good nose and here is what I would have said to Whelan, who without question must desperately want marketing experts taking the BIEL line forward 'anywhere' because most, if not all, have failed him so far globally! Clearly it is not enough to have a line of pain treatment products that is drug-free,side-effect free and with great efficacy; the line has to be professionally managed and marketed and we have not seen that.
"Whelan, if you want my skillset and 25 year career experience with P&G in the EU and Africa etc., then you need to put some skin in the game from the hundreds of millions (billions?)of shares you have received and paid zilch for - sell a couple of hundred million shares at these prices, I will buy them, you put those funds realized into the game and we will go forward."
If anyone thinks Whelan did not have to put skin in, that is niaive. He could only have been negotiating from a very weak position with little or no leverage. And, if anyone thinks Gregor did not drive a hard bargain, that is also naive. Only thing worse would be if Gregor did not negotiate hard, which would make him naive!! I doubt that was the case somehow. We will see.
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