iEntertainment Network (IENT)

[Louey1979]

"Upward of 12 million subscribers were paying $15 a month to play an online game."

That's exactly what I'm talking about. You can't think of video game sales in such a traditional manner anymore. There's a whole world of free to play downloadable MMO's that cost nothing to get, but charge you for additional content in-game, as a way of successfully generating revenue. It's not just about selling your game in stores anymore. It's about getting people to play your game and getting them hooked. After that they'll happily spend their money, but easy accessibility and massive exposure is the key to making that happen IMO.