Be careful in using Alexa as some sort of measuring stick. It's not a representative sample of those on the net or visiting a site. Alexa computes traffic rankings by analyzing usage only among their toolbar users. It only works in IE's browser.
Ranking increases when more toolbar users visit and decreases when less of them visit even if the overall traffic remains constant the entire time. One person can easily manipulate a site's ranking to be significantly higher than if he left it alone.
----- "We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful." -- Warren Buffett
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