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Saturday, 11/05/2005 11:48:22 AM

Saturday, November 05, 2005 11:48:22 AM

Post# of 341694
WOW!!! Any one hear this? What are your thoughts? Is it a beginning to great things with Apple???

Apple, Microsoft p2p collaboration

p2p news / p2pnet special: Apple and Microsoft have teamed up in an unusual and, until now, secret partnership.

The two firms have developed unique anti-file sharing DRM (Digital Rights Management) technologies they say represent cast-iron guarantees of copyright protection.

The technologies – Apple's Fair Play earbuds and Microsoft's PowerHit – are slated for beta release in time for the Christmas rush, say sources.

The technologies were presented to a special session of Thursday's US House Judiciary Subcommittee on Courts, the Internet, and Intellectual Property oversight hearing, Content Protection in the Digital Age: The Broadcast Flag, High-Definition Radio, and the Analog Hole.

Present were the MPAA's (Motion Picture Association of America) Dan 'Jedi' Glickman, the RIAA's (Recording Industry Association of America) Mitch 'The Don' Bainwol, subcommittee chairman James ' Thailand ' Sensenbrenner, and Hollywood Howard Berman.

The special session was heard in camera.

The new DRM systems will be free to help people comply with Apple, Microsoft and forthcoming Hollywood Broadcast Flag standards, say p2pnet sources.

From December 1, all iTunes downloads will carry a new kind of Fair Play DRM, a direct negative feedback 'watermark' recognized by Fair Play earbuds and, ultimately, by other audio devices from manufacturers who sign up for the code, which was created under a joint SunnComm and Macrovision venture.

When an iPod (or other) user wearing the new audio devices plays an iTunes track not sanctioned by Organized Music (EMI Group, Vivendi Uiversal, Warner Music), Fair Play feedback 'instructs' the buds to emit a piercing, high-pitched scream in stereo at 250 decibels.

Microsoft's PowerHit system is a DRM application keyed to the company's Power Management technology. Starting at midnight on December 1, all users of Windows 2000 and higher will receive automatic system updates which will instruct desktops, laptops and PDAs running appropriate MS OS software to release a 125-volt anti-p2p DRM 'charge' into computer chassis every users attempt to play unauthorised iTunes tracks.

'We're thrilled by this new plan to protect our investors from the depredations of p2p file sharers," says Apple boss Steve Jobs in a press release draft seen by p2pnet.

"We hope this collaboration will spell the beginning of new relationships between ourselves and Apple, which ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh," says Microsoft's Bill Gates.

http://p2pnet.net/story/6867