All officers and BODS are actually acquiring shares. No doubt they are. I just wonder how many of those shares were bought on the open market or were not part of a stock incentive plan? Show me where they've actually bought any in the last year. Sure they have "ownership" but most of it came with their contracts, as well as with the last Annual Share Holder's agreements. As far as their "selling" we all know that is done to pay the taxes on the "new" shares they have acquired.
With their fat annual salaries, bonuses, and stock incentives, their pain is no where near what the actual shareholder feels. DJ at almost a million bucks a year better get this turbine up and spinning. So, now someone says that they are taking stock instead of salary to keep the cost down and encourage them to make the company profitable. Believe me, their salaries aren't a small part of the deal.