I know what you're saying, but retail is really slacking lately, and the 'old guard' retailers seem to be behind the times, like JCP. The Sears at the mall where I live is always pretty empty, and looks like crap. It just LOOKS old school. And what are they? Hardware store? Housewares? Clothing? Even WMT stock heading down. The Sears thing is all my dopey opinion, but I feel it follows JCP.
I think the Sears customer is going to Home Depot or Lowes for their hardware, Macy's for their clothes (The Macys in the mall has a LOT more traffic than the Sears)etc... Or of course, ONLINE. Note that JCP had LOUSY online sales. Again, all my dopey opinion!