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Sony Ericsson Debuts the T608 - The First CDMA Mobile Phone to Feature



LONDON, Mar 4, 2003 (BUSINESS WIRE) -- Sony Ericsson Mobile Communications is unveiling the T608 today, the first CDMA phone with integrated Bluetooth(TM) wireless technology available in the United States.

This latest introduction also offers a look at the new Sony Ericsson industrial design that the company is integrating into its next generation of mobile phones.

"Our mission is to offer stylish mobile phones that deliver the most advanced features in the areas of imaging, entertainment and connectivity. The T608 delivers in both aspects, it has a sleek look and is feature-packed," said Urban Gillstrom, Corporate Vice President and head of sales & marketing for North America. "We feel that the introduction of the T608 with built-in Bluetooth technology offers the powerful wireless connectivity solution that consumers demand."

With Bluetooth technology embedded in the phone, the T608 is able to communicate with other Bluetooth-enabled products by means of a radio link, eliminating the need for a physical connection via cable. Bluetooth wireless technology has been adopted by many of the world's leading consumer electronics companies, including personal computer, PDA, and printer manufacturers, to name but a few.

The T608 features Java, enabling users to download ring tones, games, images, and other applications directly into the phone. The large 65,536-color screen, replete with 128 x 128 pixel resolution and the phone's capability to perform simultaneous key press functions invites gaming enthusiasts to imbibe in their passion, while the speakerphone adds another dimension to the hands-free technology offered by Sony Ericsson.

The T608 also features a convenient graphical user interface, including a five-way navigational joystick and soft keys, advanced voice operation capabilities and a wide range of personalization options, including picture caller ID and customizable backgrounds. Sixteen-voice polyphonic sound produces a "layered" tone quality that makes ring tones sound like real songs.

The T608 is small in size (4.2 x 1.9 x 0.75 inches) and light-weight (3.5 ounces). The phone's design incorporates an internal antenna and a long-life lithium battery.

"The T608 is designed with a clean, unencumbered form that draws attention to the phone's advanced technologies without the distraction of extraneous details," said Hans Eckholm, the Sony Ericsson Senior Industrial Designer who created the T608. "With an expansive color display, advanced navigation capabilities, and keys and side grips designed for comfort, the T608 is personal mobile technology at its best."

The Sony Ericsson T608 will become available in Q2 2003.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson (NASDAQ: ERICY)and Sony Corporation,(NYSE: SNE), the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

For further information, please visit www.SonyEricsson.com.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.
CONTACT: Sony Ericsson
Nicky Csellak-Claeys, 919/472-7340
[e-mail]

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KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE
INDUSTRY KEYWORD: TELECOMMUNICATIONS
HARDWARE
COMPUTERS/ELECTRONICS
CONSUMER/HOUSEHOLD
PRODUCT
SOURCE:
Sony
Ericsson
Mobile
Communications
A