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Wednesday, October 31, 2012 2:49:28 PM
Cigar Aficionado magazine debuted in the fall of 1992, launched in New York City by Marvin R. Shanken, longtime publisher of Wine Spectator magazine. Prior to launching the publication, Shanken engaged in extensive market research, collecting more than 1300 four-page surveys of cigar smokers which detailed their occupation, income, net worth, travel tendencies, as well as their drinking and smoking habits.[1] Survey results revealed a well-heeled and dedicated male demographic, with survey respondents professing an average household income of $194,000 and a net worth of $1.54 million and claiming to smoke on average ten cigars per week.[1] Shanken launched a large-format glossy magazine aimed at corralling these readers and advertisers of products targeted to this audience.
There is an epic opportunity here for $IPRU, C&S, and Szar Int'l to tap into this market... no WAY are they going to waste this potential. If the decision makers for this business partnership grow the distribution of C&S magazine in a sustainable, balanced way and allow the stock to appreciate naturally by feeding news and keeping the ss intact and/or continuing to shrink it... then this stock will really get some attention.
all my posts are my opinion only.
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