Friday, October 19, 2012 9:50:48 AM
I for one will not "trust" at summary opinion, even from a "respected lab" if presented without the information that can be used to validate the assumptions on which the opinion is based. I may be in a different boat as I am able to work from the raw numbers up to a final conclusion. Many in the market are not, but very many are, and very many of "us" have seen how things get spin applied and tend to discount anything thrown at "us" where there is no way to validate what is tossed out.
I think once upon a time, in a distant, different world, with a different company, not "the new Wanderport" as so dubbed by the voice of FB, there was a PR that set the unit price in the distribution chain at something like $650 (remember the PR that claimed an estimated hundreds of millions of sale, was it into Aussieland, over 5 years). That of course is likely now stale.
So, imo, some statement of the result of analysis if unsupported with figures, some presentation of the product to market with on mean-time-to-failure info, etc. will all constitute perhaps typical US marketing but also poor marketing if penetrating a larger market mix is the objective.
And, also imo, to move interest in WDRP transparency in terms of efficiency and performance, info on expected durability/lifespan, info on expected wholesale price into the distribution channel, business plan moving into being a company, etc., basically all the normal stuff one would expect, needs to be put into the investment space. Remember, they have said that there will be dilution, there is the part on the website about looking for investment/funding, etc.. Well, then they need to start working toward that and toward the product info transparency that can get the market anticipating the product, get tech writers interested to nibble on making a mention, publish some info, etc.. I agree that some of that info must wait, unit cost for feedback from potential manufacturers, mean-time-to-failure for parts (especially magnetron) selection and for field test, etc.. Sure, obviously. But this info does need to come out, and the soon the company starts showing this sort of maturity, such as by opening its internal testing info, perhaps in conjunction with the lab's summary opinion, etc. then the better for starting the walk down the marketing road.
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