BBDA is currently selling its flagship bran Koma Unwind at Wal-mart and reports on expansion of sales to more states than SC are under way. So when sales numbers comes this might be a play to consider. However with a CEO that are a total Nascar lovet, and is putting BBDA cash on the line by sponsoring racers and cars this is a bit of a gamble. The potential, if solidified by good sales numbers would outweigh the down-side.
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