Rember; Set-Top Boxes?
Asia to be the largest interactive TV market
By Bloomberg, Singapore.CNET.com
Monday, April 16 2001 1:07:43 PM
HONG KONG--Asia will be the largest interactive television market in the world within four years, the South China Morning Post said, citing OpenTV Corp, the largest maker of software for digital televisions.
OpenTV Asia-Pacific Managing Director Jeffrey Brown said growth was limited in Europe, where two-thirds of the 40 million set-top boxes had been sold, as well as in North America, Latin America and Australia.
Brown said Asia has the biggest growth potential because of its large population and burgeoning subscription numbers for pay television.
Interactive television enables users to shop, bank and receive interactive advertising through an attachment to a conventional television.
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