NeoMedia Technologies, Inc (NEOM)

[Poptech]

vero:

1. NeoMedia was originally about UPCs.
2. NeoSphere was designed for indexes such as UPCs.
3. NeoMedia lost millions pursuing indexes, or popularly known as indirectly coded barcodes.
4. NeoMedia no longer recommends indirectly coded barcodes.
5. NeoMedia would still like everyone to license patents for indirectly coded barcodes.
6. Indirectly coded barcodes are used exclusively by point-of-sale (POS) systems.
7. The patents are utility patents which incorporate systems and "methods." They not only not "specific types of barcodes," the claims generally don't usually even mention barcodes. A barcode is infamously referred to as a "carrier modulated with an index."
8. If NeoMedia will succeed as more than a campaign manager, they need to spend a lot more of YA's money to develop new systems other than NeoSphere - which is a campaign management system.
9. Yet, with all of that, 2D barcodes are not part of ANY POS solutions. Which, when you think about it, is a very good thing because you can have two barcodes on the same package without interference.

So POS systems use indirect UPCs - the very codes that NeoMedia no longer recommends.

BTW, a "methods" patent can specify a symbology such as QR code.