![](http://investorshub.advfn.com/images/default_ih_profile2_4848.jpg?cb=0)
Thursday, February 20, 2003 2:00:25 PM
Feb 19, 2003 (M2 PRESSWIRE via COMTEX) -- European mobile operators must learn from and adopt the aspects of the i-mode business model. They must address the specific billing needs of the pre-paid segment and offer designated mobile content services to it.
Content genres will resemble the Japanese mix and the entertainment and communication aspect of phones need to be emphasized. The necessity of implementing both i-mode and WAP browsers into European handsets will increase their pricing and detract from some of i-mode`s appeal - simplicity. The major challenge for KPN and Docomo will be to co-operate and create the close partnerships with handset manufacturers and content providers that represent the foundation of i-mode`s success in its home market. This brief examines the potential for i-mode in Europe in the face of the service`s European launch through KPN Mobile in March 2002. The question is whether the phenomenal success i-mode has enjoyed in Japan with over 30 million users can be replicated in Europe, and what this could mean for Europe`s struggling telecoms industry. We evaluate i-mode`s transferability as a business model, giving special focus to the mobile environment, competitive forces and cultural differences at play in the region.
For a complete index of this report click on http://www.researchandmarkets.com/reports/745
Report Index:
ACTION POINTS
Outline of the brief
Four key things you need to know about i-mode in Europe
i-mode - the success story sofar
Product segmentation enables targeted content and price differentiation
The service offering
Entertainment and communication appeals to all ages, not just the young
Always-on connection with color content
Low initial consumer pricing with pay-per-packet and premium charge add-on
The future: targeting the corporate audience and premium pricing for 3G FOMA i-motion services
The i-mode business model
Content provision - diversity of content is the killer
Unofficial i-mode sites - the promise of satisfying every avenue of taste
Speaking the content providers` language
Handsets are an integral piece of the content delivery puzzle
And the business environment?
Summary i-mode success factors:
i-mode in Europe
Docomo chose its partner carefully
KPN Mobile
The launch details
THE FUTURE DECODED
The business model is transferable and consumers will join in
however differing market dynamics will pose hurdles
High handset prices due to dual mode browser technology
Co-operation and co-ordination with a partner impinges on flexibility
Lack of economies of scale
Competition will be tough
How to tackle the low-revenue pre-paid market?
Value chain fragmentation - operators, handset manufacturers, content providers; all holding their own
Will i-mode`s competitive advantage last in Europe?
APPENDIX
Report Pricing:
Hard Copy EUR 1,129 (US$ 1,055).
Electronic EUR 1,065 (US$ 995).
Site Licence EUR 1,065 (US$ 995).
ORDERING INFORMATION - FIVE EASY WAYS TO PLACE YOUR ORDER:
ORDER ONLINE: To order this report please click on http://www.researchandmarkets.com/reports/745 ORDER VIA EMAIL: mailto:orders@researchandmarkets.com ORDER VIA FAX-BACK FORM: Click on http://www.researchandmarkets.com/reports/745 Fax to +353 14957318 ORDER VIA POST: Click on http://www.researchandmarkets.com/reports/745 Mail to Research and Markets Ltd., Guinness Centre, Taylors Lane, Dublin 8, Ireland ORDER VIA PHONE: Telephone: +353 868797580
REPORT DATA SUMMARY:
imode in Europe Publisher Name: Datamonitor Date Published: 2/4/2002 Category: Internet & E-Commerce, Telecommunications & Networks URL: www.researchandmarkets.com/reports/745
About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for industry and market research reports. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends and forecasts.
Major sectors covered include: Banking, Insurance, Pensions, Financial Services, Biotechnology, Genomics, General Business, Advertising, Marketing, Management, Personnel, Company Reports, Competitive Intelligence, Market Intelligence, Strategic Planning, Top 100 Company Lists, Computing, Advanced Technology, Hardware, Software, Construction, Engineering, Consumer, Personal Care, Clothing, Fashion, Household, Furniture, Country Reports (North American, South American, Europe, Africa, China, Asia Pacific, and Middle East), Demographics (Generational and Lifestyle), Energy, Natural Resources, Environmental, Gas, Oil, Power, Mining, Food, Beverage, Agriculture, Food Service, Government, Public Sector, Aerospace, Defence, Education, Healthcare, Medical Devices, Diagnostics, Hospital, Internet, E-Commerce, E-Business, IT Security, New Media, Manufacturing, Industry, Supply Chain and Logistics, Media, Entertainment, Broadcast, Cable, Gaming, Pharmaceuticals, Drug Delivery, Process Industry, Advanced Materials, Chemicals, Paper, Plastics, Retailing, Services Sector, Travel, Telecommunications, Networks, Satellite, Mobile and Wireless, Transport, Shipping, Automotive, and Aviation
For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com
CONTACT: Holly Swift, Public Relations Manager, Research, Research and Markets Ltd. e-mail: holly.swift@researchandmarkets.com
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.(C)1994-2003 M2 COMMUNICATIONS LTD
-0
Daniel Nieves
Recent IDCC News
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/22/2024 12:17:49 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 08/20/2024 08:06:55 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/20/2024 01:05:55 PM
- More than half of connected devices will be haptic enabled by 2028, revealing exciting opportunity for immersive video • GlobeNewswire Inc. • 08/20/2024 08:00:00 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 08/19/2024 08:19:03 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/19/2024 12:28:06 PM
- InterDigital Announces 2024 Investor Day • GlobeNewswire Inc. • 08/01/2024 12:45:00 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 08/01/2024 12:35:02 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/01/2024 12:32:54 PM
- Interdigital Announces Financial Results for Second Quarter 2024 • GlobeNewswire Inc. • 08/01/2024 12:30:21 PM
- InterDigital signs license agreement with Panasonic • GlobeNewswire Inc. • 08/01/2024 08:30:00 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:52:36 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:48:39 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:47:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:45:22 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:40:30 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:37:32 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:31:56 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 07/26/2024 12:30:03 PM
- InterDigital Announces Date for Second Quarter 2024 Financial Results • GlobeNewswire Inc. • 07/18/2024 12:30:00 PM
- UK Court of Appeal rules in favor of InterDigital in dispute with Lenovo • GlobeNewswire Inc. • 07/12/2024 01:10:00 PM
- InterDigital Announces Convertibility of 3.50% Senior Convertible Notes Due 2027 • GlobeNewswire Inc. • 07/03/2024 08:00:00 AM
- InterDigital signs license agreement with Google • GlobeNewswire Inc. • 07/02/2024 08:00:00 AM
- Form 11-K - Annual report of employee stock purchase, savings and similar plans • Edgar (US Regulatory) • 06/20/2024 12:30:40 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/12/2024 08:10:56 PM
Maybacks Adds Award Winning Show to Its Lineup Discusses Maybacks Opportunity • AHRO • Aug 22, 2024 11:30 AM
North Bay Resources Announces First Gold Concentrate at Mt. Vernon Gold Mine, Assays 12 oz/ton Gold, 17.5 oz/ton Platinum, and 8 oz./ton Silver, Sierra County, California • NBRI • Aug 22, 2024 10:28 AM
All Things Mobile Analytic, Inc. Reports Major Growth with Over $11 Million in Revenue • ATMH • Aug 22, 2024 7:19 AM
Unitronix Announces Strategic Entry into Cryptocurrency Space • UTRX • Aug 21, 2024 10:00 AM
Mawson Finland Provides Update on Exploration Activities at Rajapalot • MFL • Aug 21, 2024 9:06 AM
Avant Technologies to Implement Robust Cybersecurity Measures for AI-Driven Healthcare Solutions • AVAI • Aug 21, 2024 8:00 AM