More and more investors like to see more information in front of them before they take any action. The only way to supply that sort of information is via email.
One can't pack too much info in a tweet but in an email they can go more in depth about the price action, the news, what their thoughts are, etc.
For us traders, Twitter makes sense because we get the ticker quicker. But for the majority of their subscribers - they want more information at hand. That is why larger promo campaigns go the extra route and use hard mailers which is packed with a ton of information -- some are a few pages in length.
For a good majority of investors the more information you give them the more likely they are to invest in that company.
That is a good point about their own email servers. What I don't get is, you would think they would have learned their lesson since they had the same issue as CrazyPennyStocks in the past and they wouldn't repeat that same mistake again.
In the end, I hope they can get their stuff together and come out with a new promo like the older ones, none of this GWBU type stuff again.
