SaviCorp (fka SVMI)

[Rick Thomas]

Good afternoon Pandra and let me answer some of your questions before I go back to today's episode of Maury Povich. Hey it is a holiday so stupid TV is definitely in order!

From the PR's we will be doing we are working on other items to release so more is coming. Let me leave it at that.

As far as radio is concerned I can address what we will be doing from a marketing and advertising standpoint in a bit of depth.

When I arrived at Savi my first question in any advertising, event marketing,any paid exposure for the company the question was how many DynoValves did we sell.

Period.

Any advertising or marketing must have an ROI. I'm not a branding kind of guy. I'm not a marketer that wants to hear a commercial and say "wow that was a great radio commercial." Or show up at an event just to be there. In the future all advertising and marketing will be results oriented. Once again how many DynoValves did we sell.

On the radio side it will be the same. I asked questions about our radio commercials and we also did a TV run on a regional cable network and no one knew what the results were from that marketing. So it will not happen again until....

The commercials we create have a direct response element in the creative of that commercial. I have several years in the direct response marketing environment and there are certain elements in a commercial that give the best response from the listener or viewer. As we move forward those elements will be integrated in any radio or TV marketing. A couple of those elements include...

Personality endorsement. Ms. Fix and Mr. Picardo fit that bill which is why we hired them.

A strong call to action.

An offer to consumers to purchase the product.

A lead in question engaging the listener or viewer. "Are you getting crappy gas mileage" or "would you like to help save the environment" are just a couple of quickly written concepts.

Also placement is important as well. Are the commercials place in the right environment reaching out to the right buyers of the product. Really important. And are the commercial airing at the right time in the right place. We do a thing called "high spotting" when buying ads. First commercial in the commercial break. People tune out after the first commercial or DVR past them. Do we sponsor traffic on radio or TV.

Lot of questions need to be answered before we do any radio or any advertising again. It's gotta work and sell Dynos!!

Any misspellings I apologize. Back to my "baby daddy" episode on Maury!