Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

In 2011 Facebook had only $3.7 Billion in revenues, and no profits, yet resulted in $100 Billion in IPO offering. Its valuation was built around users, reach and ability for its advertisers to reach consumers. Pulse Station has strong potential because it can provide the analytics of the consumer base. ROI calculation is still elusive. But that is not affecting valuation. I use the Facebook example because everyone has heard of the Company, but the model is the same for other companies in the space.